Effective online marketing is central to successful trade fair activities as it helps you to generate attention for your company within its sector. Our advertising services include online banners and multimedia solutions. We would be happy to advise you.
Banner advertising
Virtual advertising for real success
Your industry comes together at the specialist trade fairs in Frankfurt and Asia. The same is true of the corresponding event websites and mobile offers. What better reason to present your company in both the real world and virtual channels? Digital services provide you the platform for targeted advertising campaigns on the internet to reach trade visitors before, during and after the event. What's more, you can achieve this without wastage!
Exhibition websites
Place yourself at the centre of attention with accuracy. Online banners by Messe Frankfurt on the websites of trade fairs offer you around the clock direct contact with your target audience – before, during and after the fair.
Hockeystick
- Banner size: 728 x 90 px + 160 x 600 px
- File format: GIF/JPG/SWF
- File size: max. 80 KB
Skyscraper
- Banner size: 160 x 600 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Fullsize
- Banner size: 468 x 60 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Button (left or right)
- Banner size: 175 x 69 px
- File format: GIF/JPG/SWF
- File size: max. 40 KB
Top box
- Number of characters: approx. 70 characters
- File format: Word document
- File size: max. 30 KB
Trade fair apps
With our exhibition app, your banner advertising attracts attention at highly frequented spots and as a constant companion for your target group, is always in sight and that beyond exhibition hours!
Contact us to know more details!
Video
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As a Messe Frankfurt exhibitor, you have the option of having inexpensive films produced during the trade fair and presented on our website. And of course you will receive the films in file format for free use, for example to place them on your own website, social media, etc.
We will gladly provide you with the prices for the products on request.
Video production at your trade fair stand
The following formats are available for your business video:
Product presentation (1 minute)
Film length up to one minute with a production time at your fair stand of approx. 30 minutes, produced for downloading in the formats WMV, MPEG and H.264. The products you select will be filmed by our team while presenting them. Production in the style of a reportage. Consultations and acceptance take place at your stand.
Moderated product presentation (2.5 minutes)
Film length up to 2.5 minutes with a production time at your fair stand of approx. 60 minutes. Produced for downloading in the formats WMV, MPEG and H.264 – including moderator. The products you select will be filmed by our team while you and our moderator present them. Production in the style of a reportage. Consultations and acceptance take place at your stand.
Moderated company presentation (5 minutes)
Film length up to five minutes with a production time of approx. 90 minutes. Produced for downloading in the formats WMV, MPEG and H.264 – including moderator. Your entire fair stand with details and impressions will be filmed by our team while our moderator conducts an interview with you concerning the trade fair, the company‘s history and/or current market trends. Still photos showing details of your products will be incorporated. Production in the style of a reportage. Consultations and acceptance take place at your stand.
Individual video production
Our Digital Services Team makes it possible: whether it is a film report about your newest product presentation, a recording of your press conference or the live streaming of your event at the trade fair. We will produce it for you at the Frankfurt trade fairs, using professional TV teams and journalists. Why not add background music to the impressions of your stand or have your press conferences translated into numerous languages - after the event has taken place. Supplement your trade fair appearance with a moving documentation and book your individual video production now.
Video intergration
Your video on the communication channels of the specialist trade fairs
You already own a company or product video? We offers you, as a Messe Frankfurt exhibitor, the opportunity to embed your own videos in the event website, in our website and the trade fair app. With up to 3 company and product videos, you have the possibility to extend your profile in a professional B2B environment of the specialist trade fair. The videos can be played in a high quality worldwide on all devices.
Your company or product video
Video length: max. 5 min*
Number: max 3 videos
Format: 16:9
Channels: exhibition website
Trade fair app
*longer video available on request
Media package & add-ons
Maximum presence before, during and after the trade fairs
Messe Frankfurt understands that optimal visibility and a strong presence in the media for potential visitors are the keys to a successful trade fair. Most international purchasers find up-to-date information about new products, services and resources online.
To cater to visitors’ demand, every Messe Frankfurt trade fair has an advanced website with high traffic to offer a variety of information about all aspects of the respective trade fair. Details given by exhibitors in the media package enable visitors to plan their trade fair visit quickly and conveniently.
To enhance the complimentary Basic Media Package for fairs in Korea, which only includes an exhibitor’s company name, booth number and product group in the exhibitor database, Upgraded Media Packages are now offered to all exhibitors, allowing a topical full-text search and freely-selectable keywords at little expense.
Learn more
- Upgraded media package (pdf, 2 MB)
Add-Ons: additional online services for your media package
Distinguish your company from the competition by booking Add-Ons for the upgraded media package you ordered when you registered for an event.
We will gladly provide you with the prices for the media package and add-on products on request.
Search Add-Ons
Visitors will see you immediately with these Add-Ons
Top-of-search
- Your entry will be prominently displayed at the top of the search results
- Only 1 Top-of-Search entry is displayed in the results list
- 5 limited ad spaces
Top-of-category
- Your entry will appear at the top of the search results within a product category
- Only 1 Top-of-Category entry is displayed for each product category
- 3 limited ad spaces
Top box
- Attractive positioning of your information and products linked to your exhibitor profile
- 5 Top Boxes are displayed in rotation
Search result highlight
- Enter additional keywords to be found faster
- These keywords will be included in full-text searches
Keywords
- Enter additional keywords to be found faster
- These keywords will be included in full-text searches
Information Add-Ons
Add personality to your company
Present your offering with more content and images to increase attractiveness for visitors
Video
- Present your company, additional products or trade fair news using a video
- A video is the ideal way to share information in appealing form
Content download
- Insert up to 6 PDF documents in defined categories for download
- For up to 6 documents
Online-logo
Your logo will be displayed prominently in the exhibitor search results to enable your company to be found and recognised faster.
Product page
- Use additional products to strengthen your presence and increase the number of hits for potential customers
- Show all of your highlights and product innovations
- Includes 1 product page and 1 keyword
Photo
Pictures are effective, they are an easy and attractive way to address new customers. Present your team, additional products or trade fair news using additional images.
Link Add-ons
Show what you have to offer
Show your entire portfolio and use links to direct visitors to your online resources
Shop link
- Link to your online shop
- 1 link for each exhibitor
Social media link
- Insert icons and links to your social media profiles on Xing, LinkedIn, YouTube, Facebook, Twitter, Google+, Weibo, Pinterest, Instagram
- 1 link for each network
- For up to 9 links
Product direct link
The product direct link takes your customers directly to your website
Profile labels
Profile labels indicate your Add-Ons
You will receive this service free of charge with your booked Add-Ons
New contacts that match your company
The key to Messe Frankfurt's success is its high level of competency when it comes to providing high-quality platforms for aligning supply and demand - encounters between businesspeople who are looking for one another and can profit from one another.
Connecting the experience gained over the course of 750 with the possibilities offered by modern digital technology is the challenge our Deigital Services Team has taken on with its development of intelligent business matching portals.
You can use your business matching profile to tap into entirely new ways of making contact with potential business partners. The more detailed you describe your company and offering in your profile and add additional information, the more precise recommendations for new contacts you will receive from business matching, who are looking for exactly what you have to offer. The special feature of business matching is that it doesn't rely on purely statistical calculations, but on intelligent semantics.
This is used to read the meaning behind your entries and compare it with the analysis of all other profiles in the portal. This helps align business partners, who have not looked for each other in a targeted way, and thus provides an entirely innovative opportunity for inspiration and expansion of your business network.
Contact us to discover the current business matching portals of Messe Frankfurt.
Digital Services for visitors
Messe Frankfurt stands for exceptional and efficient visitor services. Discover Messe Frankfurt's online portfolio and use maximised services to your advantage. We will be glad to answer any questions you may have.
Contact us
Trust a team of specialists
Do you have any questions about our offers? The Digital Services team will be glad to assist you and provide advice on all our digital offers.
Messe Frankfurt Korea Ltd
Fl. 8, Business Tower, Nuritkum Square, 396, Worldcupbuk-ro, Mapo-gu, Seoul 03925, Korea
Tel: +82 2 775 2280
Fax: +82 2 776 5113
Email: info@korea.messefrankfurt.com